Taking new projects
Thumbnails that earn the click.
Not just a pretty picture. Strategy-led designs, with A/B versions ready to test, that give your videos real value and help your channel scale its audience.
Worked with
Total views generated
10M+Views earned for creators through strategy-led thumbnail design.
Selected work
Made to stand out.
A little curiosity. A strong idea. An irresistible click.
Drag to flick through · click to open
Before / after
Same video.
Different click.
A sharper angle, more depth and less text. Drag the line to see what changed.
- 1A top-down angle and a curious look replace the posed smile.
- 2The tools float around him in depth instead of sitting in a flat row.
- 3No text needed — the image carries the idea and leaves the title to do the rest.
The process
From your idea
to their next click.
Five clear steps — and every project ships with two versions to test.
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Step 1
Send the brief
Share your channel link, video title and a rough cut if you have one.
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Step 2
Understand the channel
I study your audience, your niche and what your competitors are doing.
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Step 3
Develop the ideas
Concepts built around curiosity, with the thinking behind each direction.
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Step 4
Design version A & B
You get two finished directions, not one. We polish both together until each could win on its own.
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Step 5
Test & learn
Run A against B with YouTube’s Test & Compare. The winner stays live, and what we learn shapes the next one.
New project brief
Concept 1
Concept 2 · A
Concept 3 · BTest & Compare illustration
Let’s create something worth clicking